I'm offended by the self-important manner in which Apple has created a technological apartheid, mainly just by charging a lot more, but also by distancing itself from ordinary PCs - that's personal computers to the uninitiated.
PCs, Apple wants you to know, are for lowly, poor and unimaginative people with boring jobs. Apples, on the other hand, are for clever, freewheeling, creative types who like modern music and wear cargo shorts to work. The whole thing makes me feel rather sick.
I don't want any part of a company that encourages the fetishising of its products and makes my kids feel inadequate because they don't own them.
I don't like the way that Apple appears to have a creepy, quasi-religious hold on its consumers - one which fills them with a nagging sense of dissatisfaction if they don't have the very latest, upgraded version of the must-have gadget.
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